Tata Sons-owned Air India unveiled its new logo and livery on Thursday, which will be timed with the delivery of the brand new A350 aircraft in December 2023.
Air India said the new brand identity and new aircraft livery "captures the essence of a bold new India". This marks a milestone in its Vihaan.AI transformation.
The new look reimagines the iconic Indian window shape, historically used by Air India, into a gold window frame that becomes central to the new brand design system - symbolising a ‘Window of Possibilities’, said Air India in a statement.
"Air India’s new logo symbol - ‘The Vista’ - is inspired by the peak of the gold window frame, signifying limitless possibilities, progressiveness, and the airline’s bold, confident outlook for the future," said Air India.
Air India’s brand-new aircraft livery and design features a palette of deep red, aubergine, and gold highlights, as well as a chakra-inspired pattern. It also boasts a striking new custom-made ‘Air India Sans’ font, marrying confidence with warmth to position Air India as premium, inclusive, and accessible.
Travellers will begin to see the new logo throughout their journey starting December 2023, when Air India’s first Airbus A350 enters the fleet in the new livery.
“Colours, patterns, shapes and how they come together and what they represent matter, but our actions speak so much louder. We are in the midst of a total transformation to reimagine the role of India’s flagship airline”, Wilson said.
"We have updated the Maharaja slightly, made him a little bit more fit. We have made certain changes, to represent it in a way more classic way," Wilson told BT TV.
Prasoon Joshi-led McCann World-group India had won the advertising and marketing communications mandate for Air India. Air India returned to the Tata group, its original founder, after 69 years.
10/08/2023 Business Today
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