Rest assured, Air India’s 77-year-old mascot —the Maharaja—will not retire anytime soon but the potbellied figure’s role will be downsized. In a conversation with Storyboard18, Prasoon Joshi, chairman, McCann Worldgroup Asia Pacific and CEO & CCO at McCann Worldgroup India discusses behind-the-scenes nuggets and narrates untold anecdotes and stories that shaped Air India’s rebranding strategy and new identity. Edited excerpts >>
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New Delhi: India's aviation industry has been experiencing a resurgence, with air traffic reaching new highs and a promising outlook for...
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The government has amended aviation rules to make commercial pilot licences valid for 10 years now. This move is in line with the government...
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The Chief of Defence Staff (CDS) Gen Anil Chauhan recently ordered two studies to be conducted on major military platforms used by all three...
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Details are emerging in Indian media identifying entities that have lodged expressions of interest (EOIs) to buy insolvent Go First (GOW, Mu...
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In a bid to improve connectivity and spur economic activity, Haryana Chief Minister Manohar Lal Khattar laid the foundation stone of a domes...
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Amid the government's push towards indigenisation in the military, the Indian Air Force (IAF) will equip its made-in-India Light Combat ...
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New Delhi: The flight operations at Mumbai's Chhatrapati Shivaji Maharaj International Airport (CSMIA) will remain temporarily suspended...
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