Limca Book names Deccan’s ad as longest indian commercial

Mumbai: The Air Deccan commercial, aptly called the ‘The Old man and the Sky’ with a running length of 150 seconds, has been named by Limca Book of Records 2007 as the longest TV commercial ever to be telecast in the history of Indian advertising. The film has been directed by ace director Manoj Pillai of Thinkpot Productions.
The ad mirrors the emotions of millions of Indians who can now fly, thanks to Air Deccan. The film touches the common man and leaves a lasting impression on everyone who views it. The main character in the film has been played by National Film award winner Murali, reputed in the South Indian Film Industry.
Captain Gopinath, the CEO of Air Deccan, calls this film his ‘calling card’, as he uses it to start all his presentations.
Shot over three days in scenic Pollachi, the film mirrors the emotions of an old man who gets to fly for the very first time, courtesy an air ticket sent to him by his son. The story keeps with the vision of ‘empowering every man to fly’.
09/03/07 agencyfaqs.com

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Categories: Air Deccan Mar 2007