Danish brand Danzka has signed a contract with Air India to be the exclusive pouring vodka on board all flights for the next two years, starting in April. The deal was made in cooperation with Belvédère Scandinavia's sister company in India, Sobieski Beverages India.
Danzka was relaunched in Indian domestic and duty-free markets earlier this year and the new contract with Air India aims to increase brand awareness in the country, company executives said.
16/04/13 Nicole Mezzasalma/DFNIonline.com
