The marketing efforts will build on Birmingham’s new Air India service which operates four times weekly to Delhi and Amritsar.
About 13,500 people visit Birmingham from India each year – making the West Midlands the most popular region outside of the South East for Indian tourists – and the city is home to nearly 65,000 residents of Indian ethnic origin.
Marketing Birmingham hopes the new Air India service will help the city to boost its share of the ‘lucrative’ South Asian visitor market, which is ‘fuelled by India’s growing middle class who will take an estimated half a million tourist trips to Britain each year by 2020’.
Neil Rami, chief executive of Marketing Birmingham, said: ‘With friends and families representing a large proportion of visitors, we are now looking to grow the number of Indian tourists, who are typically keen to travel to destinations with a wealth of history, culture and good quality food and drink.
20/08/13 e-tid
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About 13,500 people visit Birmingham from India each year – making the West Midlands the most popular region outside of the South East for Indian tourists – and the city is home to nearly 65,000 residents of Indian ethnic origin.
Marketing Birmingham hopes the new Air India service will help the city to boost its share of the ‘lucrative’ South Asian visitor market, which is ‘fuelled by India’s growing middle class who will take an estimated half a million tourist trips to Britain each year by 2020’.
Neil Rami, chief executive of Marketing Birmingham, said: ‘With friends and families representing a large proportion of visitors, we are now looking to grow the number of Indian tourists, who are typically keen to travel to destinations with a wealth of history, culture and good quality food and drink.
20/08/13 e-tid
