Thursday, October 18, 2018

PepsiCo, Reliance Jio, SpiceJet pulled up by ASCI for misleading ads

New Delhi: Advertising sector watchdog Advertising Standards Council of India (ASCI) investigated complaints against 208 advertisements in June, of which 179 were regarding misleading claims including those of Reliance Jio, SpiceJet, PepsiCo India, and Hindustan Unilever, among others. It noted that out of the 208 advertisements, the advertisers promptly ensured corrective action in 63 of them as soon as the complaints were received.

The consumer complaints council (CCC) of ASCI upheld 89 advertisements from a total of 145 evaluated by them. Amongst the 89 advertisements which it held misleading, 25 belonged to the healthcare category, 27 to education, 15 to food and beverages, five to personal care and 17 were from other categories, it said in a statement.

The watchdog pulled up SpiceJet for the visual of a man inserting loose wires into a power socket and getting an electric shock, and also shown repeating this act again, which it termed as an unsafe and a dangerous practice that manifests a disregard for safety and encourages negligence.
17/10/18 Business Today

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