Singapore: The airline business has long had a glamorous mystique. Promotional images of globe-trotting travellers, exotic destinations, jet-setting flight crews and the sleek lines of modern aircraft have helped underpin this impression.
But despite soaring demand for air travel, especially in Asia, the aviation business is rarely a lucrative one. Competition is fierce and margins are often razor-thin.
Read Jochen Wirtz's commentary in full >>
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But despite soaring demand for air travel, especially in Asia, the aviation business is rarely a lucrative one. Competition is fierce and margins are often razor-thin.
Read Jochen Wirtz's commentary in full >>
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